Most Steam store pages fail before a player reads a single word. A weak capsule, a slow-starting trailer, or a description that sounds like a press release — any one of these kills your wishlist rate before a visitor even scrolls. The good news: each element is fixable, and the fixes compound. But wishlists aren’t …
Game demo strategy is now arguably the most important marketing decision indie devs make, because Steam’s algorithm explicitly favors games with active demos and Steam Next Fest has become the single highest wishlist-velocity event of the indie calendar. A well-executed demo can produce more wishlists in a week than six months of organic marketing. A …
Indie game press kit quality is one of the cheapest, highest-leverage assets in your launch arsenal — yet most indies ship a Dropbox folder with three screenshots and a Word doc and wonder why nobody covered them. A well-built press kit removes friction for journalists and content creators, which is the only thing that actually …