game launch strategy

How to Build a Game Community Before Launch (No Fans Yet)

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Most indie games do not fail because they are bad. They fail because nobody knew they existed on launch day. This guide covers the full process: when to start, which platforms actually work, how many Steam wishlists you actually need now that Valve has changed how Popular Upcoming works, what Steam Next Fest is and …

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How to Convert Steam Wishlists Into Sales (Full Guide)

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Most Steam store pages fail before a player reads a single word. A weak capsule, a slow-starting trailer, or a description that sounds like a press release — any one of these kills your wishlist rate before a visitor even scrolls. The good news: each element is fixable, and the fixes compound. But wishlists aren’t …

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