press kit

What Is a Game Press Kit? Complete Guide + Free Tools

Over 20,000 games launched on Steam in 2025 alone, and the journalists, streamers, and platform curators who might cover yours are triaging pitches in seconds. A press kit — sometimes called a game media kit — is what turns a two-line pitch email into an easy yes: every screenshot, trailer file, logo, factsheet, and contact …

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Indie Game Press Kit: 8 Elements + Pitching Guide

Indie game press kit quality is one of the cheapest, highest-leverage assets in your launch arsenal — yet most indies ship a Dropbox folder with three screenshots and a Word doc and wonder why nobody covered them. A well-built press kit removes friction for journalists and content creators, which is the only thing that actually …

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