game launch

6 Powerful Game Demo Strategy Tactics That Convert Wishlists

Game demo strategy is now arguably the most important marketing decision indie devs make, because Steam’s algorithm explicitly favors games with active demos and Steam Next Fest has become the single highest wishlist-velocity event of the indie calendar. A well-executed demo can produce more wishlists in a week than six months of organic marketing. A …

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Steam Wishlist Strategy: 10 Tactics That Work in 2026

A good Steam wishlist strategy is a system you run for months, not a launch-week campaign. Wishlists are the clearest measure of demand before you ship. They also decide who gets a notification when you launch, so they affect both your visibility and your first-week sales. This guide covers the whole loop: when to open …

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