game demo

How to Use Steam Next Fest to Skyrocket Wishlists

Steam Next Fest is one of the most powerful wishlist-building opportunities available to indie developers — a week-long event Valve runs three times a year (typically February, June, and October) where unreleased games showcase playable demos to millions of Steam users. If you time it right and prepare properly, a single Next Fest can meaningfully …

Read More

6 Powerful Game Demo Strategy Tactics That Convert Wishlists

Game demo strategy is now arguably the most important marketing decision indie devs make, because Steam’s algorithm explicitly favors games with active demos and Steam Next Fest has become the single highest wishlist-velocity event of the indie calendar. A well-executed demo can produce more wishlists in a week than six months of organic marketing. A …

Read More