SMS marketing

How to Set Up Two-Way Texting for Customer Communication

Customers increasingly expect to text a business the same way they text a friend — asking about an order, confirming an appointment, or getting a quick answer without sitting on hold. Setting up two-way texting lets your team send and receive those messages from a dedicated business number instead of a personal cell phone. This …

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How to Use Text Message Marketing to Bring Repeat Customers Back

Getting a customer to buy once is expensive. Getting them to come back is where small businesses make their money, and a text message is one of the most direct ways to nudge them. Texts get seen quickly, they feel personal, and they work well for the kind of simple, timely prompts that bring people …

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