schema markup

How to Use Customer Reviews as SEO Content

Customer reviews are some of the most underused content on most small business websites. They’re free, they’re written in the customer’s own words (which often includes exactly the phrases people search for), and they add fresh, unique text to pages that would otherwise look identical to every competitor’s. This guide covers where to place reviews …

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How to Add Local Schema Markup Without Writing Code

If you’ve read that schema markup helps local businesses show up better in Google, but the idea of hand-coding JSON-LD makes your eyes glaze over, you’re not alone. The good news is you don’t need to touch a code editor to do this correctly. This guide walks through generating LocalBusiness schema with a free tool, …

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