local business

How to Set Up a Referral Program for a Local Business

If you run a local business, word of mouth is probably already your best source of new customers — a referral program just gives that word of mouth a nudge and a reward. The good news is you don’t need expensive software or a marketing agency to launch one; you need a clear offer, a …

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How to Use a QR Code to Collect Customer Emails In-Store

Most in-store customers walk out without ever giving you a way to reach them again. A QR code on the counter lets people join your email list in seconds, on their own phone, without a clipboard or a staff member typing addresses into a spreadsheet. This guide covers the whole setup: building a short signup …

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