digital PR

How to Use HARO to Get Press: A Step-by-Step Guide

If you’ve ever wondered how small businesses end up quoted in Forbes, business journals, or niche trade publications without paying a PR firm, the answer is often HARO. Help a Reporter Out connects journalists who need expert quotes with people willing to provide them, and in exchange, sources frequently get a link back to their …

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How to Get Your First 10 Backlinks as a New Business

A brand-new small business website has no history, no authority, and usually no backlinks — which makes it hard to rank, which makes it hard to earn backlinks, which keeps it from ranking. It’s a real chicken-and-egg problem, but it’s solvable without buying links or gambling on a link-building service you can’t evaluate. This guide …

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