If you’ve ever wondered how small businesses end up quoted in Forbes, business journals, or niche trade publications without paying a PR firm, the answer is often HARO. Help a Reporter Out connects journalists who need expert quotes with people willing to provide them, and in exchange, sources frequently get a link back to their …
A brand-new small business website has no history, no authority, and usually no backlinks — which makes it hard to rank, which makes it hard to earn backlinks, which keeps it from ranking. It’s a real chicken-and-egg problem, but it’s solvable without buying links or gambling on a link-building service you can’t evaluate. This guide …
If you’ve searched for ways to improve your local search rankings, you’ve probably run into offers to “buy” backlinks in bulk. Don’t. Paid link schemes violate Google’s guidelines and can get a small business site penalized, while doing little for actual local visibility. The good news is that the most effective local backlinks are usually …