branding

Should You Put Your Face on Your Small Business Website?

If you run a small or local business, you’ve probably stared at your “About” page and wondered whether a photo of yourself belongs there — or whether it’s an amateur move that undercuts the polished brand you’re trying to build. The short version: for most small businesses, yes, your face helps. People buy from people, …

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How to Choose a Business App Name That Isn’t Taken

You’ve got a great name for your app. Then you try to register the domain and it’s gone. You check the app stores and there’s already a listing with a nearly identical name. A week later a trademark attorney tells you the name conflicts with an existing mark in your category. Naming an app isn’t …

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