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Abandoned Cart Recovery Emails Without Shopify Plus

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Cart abandonment is one of the most frustrating parts of running an online store: a shopper adds something to their cart, gets to checkout, and then just… leaves. The good news is that recovering some of those sales doesn’t require a Shopify Plus subscription or a big budget. Shopify’s own abandoned checkout emails are built …

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7 Powerful Email Marketing Automation Wins For Small Business Growth

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Email marketing automation is still — by a wide margin — the highest-ROI marketing channel available to small businesses, with returns regularly hitting $36-$42 per dollar spent. The gap is not between email and other channels; it’s between businesses that have any automation at all and businesses that send the occasional manual newsletter. Here are …

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