app strategy

How Many Customers Do You Need Before Building an App?

You’ve got a growing customer base and someone on your team keeps asking, “Shouldn’t we just build an app?” It’s a fair question, but it’s the wrong one to lead with. A native app is one of the most expensive things a small business can build, and the right trigger isn’t a round number of …

Read More

iOS vs Android: Which Should You Build First?

If you can only build one mobile app right now, the iOS-vs-Android question isn’t about which platform is “better” — it’s about which one gets your business in front of the right users, fastest, for the budget you have. Both platforms are mature, well-documented, and capable of running a serious business app; the differences that …

Read More