app store fees

Free, Paid, or Freemium? How to Price Your App

Every app has to answer the same question before launch: how will it make money, and will people pay before or after they try it? Pick the wrong model and you’ll either scare off downloads or leave revenue on the table, and switching models later is disruptive and confuses existing users. This guide walks through …

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One-Time Purchase vs Subscription: Complete Pricing Guide

If you’re building or commissioning an app for your small business, one of the first questions isn’t about features — it’s about money. Do you charge customers once and let them keep the app forever, or do you charge them monthly or annually for as long as they use it? The answer shapes your cash …

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Apple & Google Play Fees: Official Costs to Publish an App

Everyone budgets for design and development, then gets surprised by the line items that show up after the app is built. Publishing to the App Store and Google Play isn’t free, and the account fees aren’t the only cost — there’s testing time, review delays, and ongoing commission on anything you sell. This guide gives …

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Mobile App Maintenance: What to Budget Every Year

Launching an app is the beginning of a recurring expense, not the end of one. Operating systems update twice a year, devices change, third-party APIs get deprecated, and users expect bug fixes fast — all of which cost money whether or not you’re actively adding new features. This guide breaks down what actually goes into …

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