When someone finds your business on Google Search or Maps, the fastest way to turn that glance into a customer is to let them book right there — no extra click to your website, no phone tag. Google Business Profile supports this through a booking button that can point to your own scheduling page or connect to a Reserve with Google partner.
Table of Contents
This guide walks through both ways to set it up: pasting in your own booking URL (the quicker option for most small businesses) and connecting a supported booking provider for a more integrated experience. It also covers what to do if the booking option isn’t showing up for your business category.
Quick Answer
In your Google Business Profile, go to Edit profile, then Business information, then Contact, and look for Appointment links (or, from Google Search, select the Booking option on your profile). Paste in the full URL of your online scheduling page and save. Google reviews the edit before it goes live — per Google’s own help documentation, edits are usually reviewed within about 10 minutes, though review can sometimes take up to 30 days.
Add Your Own Booking Link Step by Step
On desktop: sign in to the Google account that manages your Business Profile, search your business name on Google (or go to business.google.com), and select Edit profile. Open Business information, go to the Contact tab, and find the Appointment links field. Enter the direct URL to your booking page — not your homepage — and save. Google reviews the link before it goes live; per Google’s help documentation, edits are usually reviewed within about 10 minutes, though some can take up to 30 days.
On mobile: open the Google Maps app, tap your business profile photo or ‘Your Business Profile,’ tap Edit profile, then Business information, then Contact, and tap Appointment links to paste your URL.
Use the specific page that opens your calendar or scheduling widget, not a general contact page — customers should land somewhere they can pick a time, not have to search for the booking option again.
Or Connect a Booking Provider (Reserve with Google)
Instead of a plain link, you can connect a supported third-party booking provider through Reserve with Google. From your Business Profile, select Bookings, then Get started, and choose a provider available in your country and category. As with other profile edits, the connection needs to be reviewed before it’s active, so give it some time before assuming it hasn’t worked.
This route adds features a plain link doesn’t: things like appointment reminders and calendar syncing for customers, plus performance data on your end. The tradeoff is that some providers charge a fee for bookings that come through Google, so check pricing with your scheduling tool before switching over.
If you already use scheduling software like Square Appointments, Calendly-style tools with Google integrations, or an industry-specific booking system, check whether it’s a listed Reserve with Google partner before defaulting to the manual-link method.
Tips and Common Mistakes
Your Business Profile must be verified before you can add or edit links — an unverified listing won’t show the option. If you don’t see ‘Booking’ or a similar button at all, it usually means bookings aren’t supported for your business category or region yet, not that you did something wrong.
Double-check the link goes to a live, working booking page before you save it — broken or redirecting URLs are a common reason links get rejected in review. If you swap booking software later, remember to update the URL in your profile; the old link won’t update itself.
Keep the booking page mobile-friendly, since most people tapping through from Google Maps are on a phone. And if you accept orders as well as appointments, note that turning off ‘Accept orders on your profile’ will hide ordering links but not affect a separate appointment link.
Explore more: More Digital Strategy guides.
Google Business Profile booking link FAQs
How long does it take for a new booking link to show up on Google?
Google’s help documentation says edits, including appointment links, are usually reviewed within about 10 minutes, but review can sometimes take up to 30 days, so don’t assume something’s wrong if it doesn’t appear right away.
Can I change or remove my booking link later?
Yes. Go back to the same Appointment links or Booking section in your profile editor, update or delete the URL, and save — Google will review the change again before it appears live.
Why don’t I see a Booking option on my Google Business Profile?
Booking buttons are only available for certain business categories and regions. If yours isn’t eligible, you can still add a general website or appointment link in your profile’s contact information instead.
Build It With GTStudios
Need help with your website, app, or small-business tech? GTStudios builds web, apps, and software for small businesses. See how GTStudios can help.
Want dev news in your inbox? Subscribe to the free newsletter.
Photo by Jae Park on Unsplash.