App & Product Launches

Ando raises $20M to take on Slack with agent-native messaging

Founder Sara Du launched Ando, a team chat app where AI agents are full participants with their own identities and inboxes. Agents can join channels, browse conversations and start outreach on their own. TechCrunch reports that the $20M pre-seed and seed came from Accel, Index Ventures and Emergence. Du is going straight at a category giant. If you’re in the same position, see our guide on what to do if your app idea already exists as a competitor.

ChatGPT Voice gets plugins, GPT-6 models and ChatGPT Work

On September 23, OpenAI shipped three upgrades to ChatGPT Voice. Users can now choose GPT-6 Astra, Sol or Luna as the backend, and voice plugins can reach email, calendar and Slack. Voice also runs inside ChatGPT Work, so you can create documents, spreadsheets and websites by talking, according to 9to5Mac.

Google tests “Call for Me,” letting Gemini phone businesses for you

Google is testing a feature that lets Gemini call businesses for you. It can book reservations, reschedule appointments or check whether an item is in stock, and you can follow along with a live transcript and take over at any time. TechCrunch says it’s starting with US Pixel 11 owners who pay for a Gemini subscription. Local businesses should expect more AI callers and should keep hours and details current. Our post on how often to post on Google Business Profile covers the basics.

Amazon opens Seller Central to outside AI agents, starting with Claude

At Amazon Accelerate on September 23, Amazon released a US beta plugin that lets sellers manage listings, inventory, pricing and analytics through Anthropic’s Claude or Amazon’s Quick assistant, without opening Seller Central. Sellers approve every action before it runs. Amazon is also giving primary account holders 12 months of Quick Plus for free.

PrismML puts tiny LLMs on Qualcomm smart glasses

At Snapdragon Summit, the Caltech-founded startup PrismML showed a 2-billion-parameter “1-bit Bonsai” vision-language model running on Qualcomm’s Snapdragon AR1 Gen 1 platform. The company says its compression makes models about 4x smaller while keeping almost all of their benchmark performance. No consumer glasses have been announced yet (TechCrunch).

Startup & Tech Business

Snorkel AI triples its valuation to $3.5B

Snorkel AI raised a $350M Series E led by Insight Partners and S32, valuing the company at $3.5 billion, up from $1.3B 17 months earlier. The company has moved from labeling software to delivering finished training datasets. Its annualized revenue run rate is now about $375M after growing roughly 18x in a year. That’s among the clearest AI startup news signals that training data is still a large market.

Ema raises $77M as “AI employees” go after SaaS

Ema closed a $77M Series B led by Bengaluru’s Creaegis, with Accel, Section 32 and Prosus adding to their stakes. The company coordinates multiple agents to automate HR, IT and finance workflows. It reports more than 50 enterprise customers, including Google and Microsoft, and bookings above $150M (TechCrunch).

Databricks buys spreadsheet startup Row Zero

Databricks acquired Row Zero, a cloud spreadsheet built by former AWS and Tableau engineers that handles more than 1 million live rows. It will plug into Databricks’ Genie AI agent. The price wasn’t disclosed. It’s the company’s fifth deal this year, and CEO Ali Ghodsi said, “We intend to do many more acquisitions like this in the future” (TechCrunch).

Enveda secures $311M for nature-derived AI drugs

Biotech startup Enveda raised $311M to move more drug candidates discovered from natural compounds with AI into clinical trials. It’s one of the largest AI-bio rounds of the month (TechCrunch).

OpenEvidence raises $250M at a $15B valuation

Business Insider reported that the AI clinical search company OpenEvidence raised $250M at a $15B valuation, 25% above its $12B mark in January. The round reflects how quickly AI tools for physicians are being commercialized.

Lightspeed targets $250M for early-stage AI in India

Lightspeed is raising a new $250M India fund focused on early-stage AI companies (TechCrunch). Founders outside the US now have another dedicated pool of AI seed capital.

AI & Tools

Google ships Gemini 3.8 Flash TTS with 2,000+ voices

Google released Gemini 3.8 Flash TTS and Flash-Lite TTS. The models support more than 100 languages and dialects, let you design an original voice from a natural-language description, and give line-by-line control over pacing and delivery. They’re rolling out in the Gemini API and Google AI Studio. App studios building narration, dubbing or voice agents should test them this week.

Claude autonomously discovers a CRISPR-like enzyme system

Anthropic launched a life sciences research group and lab. Its first result: Claude agents found a previously uncharacterized phage enzyme system, which Anthropic named array-associated reverse transcriptases (ART). The run took about 21.5 hours, 949 agent sessions and roughly 215M tokens. What ART does is still unknown, and lab experiments are under way.

xAI’s Grok 4.7 competes on price

xAI released Grok 4.7 for coding and knowledge work at $2 per million input tokens and $6 per million output tokens. xAI reports a 71% score on DeepSWE v1.1. It’s another low-cost option for teams that route requests across several models.

Alibaba cuts voice API prices by up to 95%

Alibaba’s Qwen team shipped Qwen-Audio 3.1, a five-model voice stack with better multilingual recognition and filler-word cleanup. It also cut prices by up to 95% for speech recognition, about 70% for TTS and about 85% for realtime audio. This is good AI startup news for anyone whose margins depend on speech costs.

Docker releases open-source skills for AI coding agents

Docker published reusable agent skills on GitHub that give AI coding agents repeatable workflows for building, testing, debugging and optimizing containerized apps.

Gemini 4 is in post-training

Google DeepMind chief Koray Kavukcuoglu said Gemini 4 is in early post-training with “promising results.” He hopes to ship “much earlier” than year-end but gave no firm date. Plan your model upgrades with a Q4 flagship refresh in mind.

Sources

• TechCrunch — Snorkel AI triples valuation to $3.5B as demand for AI training data booms
• TechCrunch — Ando wants to take on Slack with a team messaging app for humans and agents
• GeekWire — Amazon opens its seller tools to outside AI agents, starting with Anthropic’s Claude
• Anthropic — Claude discovers a novel enzyme system
• Google — Gemini 3.8 Flash TTS and Gemini 3.8 Flash-Lite TTS

Frequently Asked Questions

What was the biggest AI startup news this week?

Snorkel AI’s $350M Series E at a $3.5B valuation led the funding news. On the product side, AI agents showed up in Ando’s messaging app, ChatGPT Voice, Google’s “Call for Me” and Amazon Seller Central.

What is Ando and how is it different from Slack?

Ando is a new team messaging app, backed by $20M from Accel, Index Ventures and Emergence, in which AI agents have their own identities and inboxes and can join conversations like teammates.

What’s new in ChatGPT Voice?

As of September 23, ChatGPT Voice supports plugins (email, calendar, Slack), lets you choose GPT-6 Astra, Sol or Luna, and works inside ChatGPT Work to create documents and spreadsheets by voice.

What does Google’s “Call for Me” feature do?

It lets Gemini phone businesses for you to make reservations, reschedule appointments or check stock, with a live transcript and the option to take over. It’s starting with US Pixel 11 owners who have a Gemini subscription.

Which AI tools got cheaper this week?

Alibaba cut Qwen voice API prices by up to 95%, and xAI launched Grok 4.7 at $2 per million input tokens and $6 per million output tokens.

The post Snorkel Hits $3.5B, Ando Takes On Slack, Gemini Makes Calls, Claude Finds an Enzyme: 17 Must-Know Startup & AI Stories (September 27, 2026) appeared first on GTStudios.

This guide walks through how to set up text message marketing for repeat business. It covers collecting permission the right way, getting registered so your messages get delivered, deciding what to send and when, and avoiding the compliance mistakes that can turn a good idea into a legal headache.

Quick Answer

To bring repeat customers back with text messages, collect clear written opt-in consent, register your business number with US carriers (10DLC), and send short, useful, well-timed messages such as reminders, loyalty rewards, and win-back offers. Always include a simple way to opt out, and honor STOP requests promptly.

Step 1: Get Permission Before You Send Anything

Marketing texts in the US generally require prior express written consent. In practice that means the customer must clearly agree to receive promotional texts from your business, and your sign-up language should say so plainly, including that agreeing is not a condition of buying anything. A phone number handed over for a receipt or an appointment is not the same as agreeing to marketing texts.

Good places to collect consent include a checkbox on your website or checkout form, a sign-up sheet or tablet at the counter, or a keyword text-in (for example, ‘Text JOIN to our number’). Tell people what kind of messages they will get and roughly how often. Keep a record of when and how each person opted in, because you may need to prove it later.

Consent applies to the specific business and purpose it was given for. Do not import a purchased list or reuse numbers collected for something unrelated.

Step 2: Choose a Platform and Register Your Number

Most small businesses use a texting platform rather than sending from a personal phone. Look for opt-in and opt-out handling built in, contact segmentation, scheduling, and two-way messaging so customers can reply and get an answer.

If you send business texts from a standard 10-digit local number, US carriers require registration under the 10DLC system. You register your brand (business name, tax ID, website, contact details) and then your campaign (the use case, sample messages, and how people opt in) through The Campaign Registry. Approval typically takes from a couple of days to about a week, and there are usually one-time and recurring fees, so check your platform’s current pricing. Most platforms walk you through this, but unregistered traffic can be filtered or blocked, so do it before your first campaign.

Step 3: Send Messages That Bring People Back

Repeat-customer texts work best when they are tied to something the customer actually did. Some of the most reliable types are:

A thank-you after a first purchase with a reason to return. A replenishment or rebooking reminder timed to how long your product or service usually lasts, such as a haircut, oil change, or refill. A loyalty or points update that shows how close they are to a reward. A win-back message to customers who haven’t visited in a while, ideally with a specific incentive or a genuinely useful update. An early-access or birthday offer that makes people feel like insiders.

Keep each message short, say who you are in the first few words, make one clear ask, and give a single link or reply option. Segment your list by purchase history, so a customer who bought last week doesn’t get the same message as one who disappeared last year.

Step 4: Time It and Stay Compliant

Do not send marketing texts before 8 a.m. or after 9 p.m. in the recipient’s local time zone. If your customers are spread across time zones, schedule by their location rather than yours.

Include clear opt-out instructions, such as ‘Reply STOP to unsubscribe,’ and support the standard keywords: STOP, UNSUBSCRIBE and CANCEL should opt someone out, and HELP should return your contact information. Under current FCC rules, businesses must honor opt-out requests made by any reasonable method and process them within 10 business days. Once someone opts out, stop sending promotions.

Rules in this area are changing. The FCC has proposed revisions to its consent-revocation rules, so check current guidance or talk with a lawyer familiar with the TCPA before launching, especially if you text at volume. Violations can carry statutory damages per message, which is why record-keeping and opt-out handling matter.

Tips / Common Mistakes

Don’t over-send. A steady, modest cadence keeps people subscribed; a daily blast trains them to reply STOP. Decide a maximum frequency up front and state it at sign-up.

Don’t make every text a discount. Mix in reminders, updates, and thank-yous so offers still feel special.

Don’t hide who you are. Start with your business name so customers recognize the sender.

Do read replies. If your platform supports two-way texting, answer questions quickly. A conversation often does more for repeat business than the original message.

Do test and measure. Track opt-outs, replies, and redemptions for each campaign, and adjust timing and wording based on what your own customers respond to rather than generic benchmarks.

Explore more: More digital strategy guides for small businesses.

Text message marketing for repeat customers FAQs

Do I need consent to text my existing customers?

For marketing or promotional texts, yes. Being a past customer is not enough on its own. You generally need clear written consent to receive promotional texts, and it is smart to keep a record of when and how it was given.

What is 10DLC and do I have to register?

10DLC (10-digit long code) is the system US carriers use to manage business texting from standard local numbers. If you send business texts to US customers this way, you register your brand and campaign through The Campaign Registry, usually via your texting platform, so your messages are delivered.

How often should I text repeat customers?

There is no universal number. Start with a low, predictable frequency, tell subscribers what to expect when they sign up, and watch your opt-out rate. If people leave after certain messages, send less or make the content more useful.

What happens when someone replies STOP?

You must stop sending them promotional texts and process the request within 10 business days under current FCC rules, though most platforms do it automatically. You can send a single confirmation that they’ve been unsubscribed.

Build It With GTStudios

Need help with your website, app, or small-business tech? GTStudios builds web, apps, and software for small businesses. See how GTStudios can help.

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Photo: Thomas van de Weerd from Utrecht, The Netherlands / CC BY 2.0, via Wikimedia Commons.

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This guide covers the whole setup: building a short signup form, generating the code, deciding where to put it, staying on the right side of email rules, and giving customers a reason to scan.

Quick Answer

Create a short signup form in your email platform (Mailchimp, for example, can generate a QR code straight from a signup form), download the QR code, and print it on signage with a clear offer and consent wording. Place it where customers wait or pay, then send a welcome email to confirm the signup.

Step-by-Step: Setting Up Your In-Store Email QR Code

Step 1: Build a mobile-friendly signup form. Use your email platform’s hosted form or landing page. Ask for as little as possible: an email address and, at most, a first name. Every extra field means more typing on a phone while standing at a counter, and shorter forms generally convert better.

Step 2: Add clear consent language. Next to the email field, state what people are signing up for, such as ‘Get our monthly deals and new-arrival news.’ Use an unchecked opt-in box if you want a stronger record of consent. Scanning a code is not consent by itself; the wording and the action on the form are what count.

Step 3: Generate the QR code. Many email platforms, including Mailchimp, let you choose the QR option after creating a signup form, pick a size, and download it. Alternatively, copy the form’s URL into a separate QR generator.

Step 4: Decide between static and dynamic codes. A static code has the URL baked into the pattern, so it can’t be edited and typically has no scan analytics, but it is usually free. A dynamic code points to a redirect link you control, so you can change the destination after printing and see scan counts, but it generally requires a paid subscription. If you might change email tools or forms later, dynamic is the safer choice for printed signage.

Step 5: Test before you print. Scan the code with both an iPhone and an Android phone, on Wi-Fi and on cellular data, and complete a real signup. Confirm the welcome email arrives. Print the code large enough with plenty of blank space around it so it scans easily from a normal distance.

Where to Place the Code and What to Offer

Put the code where customers already pause: at the register, on the checkout counter, in the fitting-room area, on table tents, on receipts or bags, or in the window for people walking by. Add a short call to action right beside it, like ‘Scan for 10% off your next visit’ or ‘Scan to get first word on new arrivals.’ A code with no explanation gets ignored.

Give people a concrete reason to join. A first-purchase discount, a free sample, early access to sales, a loyalty perk, or useful content such as seasonal tips all work. Say what you’ll send and roughly how often. Train staff to point at the sign and mention it aloud at checkout, since a friendly prompt does more than signage alone.

Use a separate code or a tracking tag per location or sign if you want to learn which placement works best. Dynamic QR tools and most email platforms make this easy.

Staying Compliant With Email Rules

In the U.S., the CAN-SPAM Act sets rules for commercial email. According to the FTC’s compliance guide, your emails must have accurate header information and truthful subject lines, identify themselves as ads where applicable, include a valid physical postal address, and give a clear way to opt out. You must honor opt-out requests within 10 business days.

Other regions and states can be stricter. The EU and UK require opt-in consent, and privacy laws such as California’s CCPA add notice requirements about how you collect and use personal information. Link to your privacy policy on the form, and if you serve customers outside the U.S., check local rules or ask a qualified professional.

A welcome email that asks subscribers to confirm (double opt-in) reduces typos and fake signups and gives you a cleaner list, at the cost of a small drop in completed signups.

Tips and Common Mistakes

Don’t send people to a page that isn’t mobile-friendly or that forces a login. Don’t bury the form under a long page or ask for a birthday, phone number, and address on day one. Don’t print a code on glossy, reflective material or a busy background that makes scanning unreliable.

Don’t forget follow-through. Send the welcome email promptly with the promised offer, then keep a steady, useful schedule. Check your scan and signup numbers monthly, and adjust the offer or placement if scans are high but signups are low, which usually means the form needs to be shorter or the promise clearer.

Finally, keep a non-QR option available. Some customers don’t want to scan, so let staff enter an email at checkout with the same clear notice and consent.

Explore more: More Digital Strategy guides for small businesses.

QR code email signup FAQs

Is a QR code legal for collecting customer emails?

Yes. A QR code is just a way to reach your signup form. The legal requirements depend on how you collect consent and how you send email. In the U.S., CAN-SPAM requires a physical address, a clear opt-out, and honoring unsubscribes within 10 business days. Rules in the EU, UK, and some U.S. states can be stricter, so check the ones that apply to you.

Should I use a static or dynamic QR code for my store?

Static codes are usually free but can’t be edited or tracked. Dynamic codes usually require a paid plan but let you change the destination after printing and view scan counts. For printed signs you expect to keep for a while, dynamic is generally safer.

What should my email signup form ask for?

Keep it minimal: an email address and optionally a first name. The fewer fields, the easier it is to complete on a phone at the counter. You can gather more details later through emails or a preference page.

How do I get more people to scan the code?

Put it at the point of sale or where customers wait, add a clear offer next to it, and have staff mention it at checkout. Test different offers and placements and compare signup counts.

Build It With GTStudios

Need help with your website, app, or small-business tech? GTStudios builds web, apps, and software for small businesses. See how GTStudios can help.

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Photo: Hinnerk Rümenapf (Hinnerk R), https://hinnerk.ruemenapf.de / CC BY-SA 4.0, via Wikimedia Commons.

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This guide explains who each platform suits, where each one causes trouble, and a simple way to decide. Pricing changes often, so it points you to what to compare rather than quoting numbers that may be out of date by the time you read this.

Quick Answer

Choose Wix if you want the most flexibility and the most built-in business features (bookings, stores, marketing tools) with the least learning curve. Choose Squarespace if you want a polished, professional site with minimal design decisions. Choose Webflow if you have design skills (or a designer) and want precise control over layout, content structure and clean code, and you don’t mind a steeper learning curve.

How Each Platform Works

Wix is an all-in-one builder with a large template library and a very flexible drag-and-drop editor. It also has a large app marketplace and built-in tools for bookings, online stores and email marketing. Wix has a free plan you can use to test the editor, but it is limited, and you need a paid plan to connect a custom domain. There is a separate product, Wix Studio, aimed at designers and agencies.

Squarespace is known for design-forward templates and a more guided editor. Its Fluid Engine editor gives you more layout freedom than older versions, but the templates keep your design consistent, which is a benefit if you don’t have a designer. It suits consultants, studios, local service businesses, and small online catalogs. Squarespace offers a free trial rather than an ongoing free plan, and its paid tiers separate mainly by ecommerce features and transaction fees.

Webflow is closer to a visual development tool than a typical site builder. You work with the structure of a page (layouts, classes, responsive breakpoints) rather than dragging things around freely. In return you get clean output, a capable built-in CMS, and fine control over design and interactions. Webflow has a free Starter site plan that doesn’t expire, but it is meant for learning and prototyping: it is limited in pages and bandwidth and publishes to a webflow.io subdomain, so a real business site needs a paid plan. Webflow has restructured its site plans several times, most recently in May 2026, so check its current pricing page. Site plans are billed separately from workspace (seat) plans, and this catches many people out.

How to Choose in Five Steps

Step 1: Decide what the site has to do. A five-page brochure site, a booking-based service business, a small store, and a content-heavy blog with many similar pages (case studies, listings, articles) point to different tools. Content-heavy structured sites are where Webflow’s CMS is strongest. Bookings and simple stores are where Wix and Squarespace are quickest to launch.

Step 2: Be honest about who will maintain it. If you or a staff member will edit the site without design experience, favor Wix or Squarespace. Webflow rewards people who understand layout concepts, and a poorly structured Webflow build can be harder to manage than a template site.

Step 3: Price the full setup, not the headline plan. Add the plan for your billing period, a domain, any paid apps or extensions, and, for Webflow, workspace seats if several people will edit. Compare annual and monthly billing, since monthly is usually noticeably more expensive. Check ecommerce transaction fees if you sell online.

Step 4: Test each editor before paying. Wix and Webflow both have free plans that let you build and preview real pages, and Squarespace gives you a free trial. Spend an hour on your own content in each one. The one that feels natural is usually the one you’ll keep updating.

Step 5: Check the exit. None of these platforms lets you export a fully working site to another builder with one click. Assume that switching later means a rebuild, and keep your text, images and URLs organized so a move is manageable.

Tips / Common Mistakes

Don’t pick Webflow just because designers praise it. If nobody on your team will learn it, the extra control goes unused. Don’t pick Wix or Squarespace if your plan depends on highly custom layouts or complex content relationships, because you’ll hit their limits sooner.

Don’t ignore SEO basics on any platform: clear page titles, meta descriptions, descriptive image alt text, sensible URLs, and fast-loading images matter more than which builder you choose. All three give you the controls for these. Heavy images and too many apps or scripts will slow any of them.

Don’t buy the top tier at the start. Begin on the plan that covers your real needs, and upgrade when you have a reason. Finally, confirm current plans and prices on each company’s own pricing page before you commit, since all three have changed their plans recently.

Explore more: more small business tech guides.

Wix vs Squarespace vs Webflow FAQs

Which is best for a small business: Wix, Squarespace or Webflow?

For most small businesses that need a simple, good-looking site quickly, Wix or Squarespace is the easier choice. Wix offers more flexibility and built-in business tools, while Squarespace offers more design polish out of the box. Webflow is best when you have design skills or a designer and need custom layouts or a structured CMS.

Is Webflow harder to learn than Wix or Squarespace?

Yes, generally. Webflow exposes concepts such as layout structure, classes and responsive breakpoints that Wix and Squarespace hide. That gives you more control but takes more time to learn, so plan for a learning curve if you’re not a designer or developer.

Can I switch builders later?

You can, but expect to rebuild rather than migrate with a click. You can usually carry over your text, images and domain, but the design and layout must be recreated. Set up your URLs and redirects carefully to protect your search visibility.

Which of these have a free plan?

Wix and Webflow both have free plans that don’t expire. Wix’s free plan is useful for testing the editor but it is limited and you need a paid plan to connect your own domain. Webflow’s free Starter plan is meant for learning and prototyping and publishes to a webflow.io subdomain. Squarespace offers a free trial instead of an ongoing free plan.

Build It With GTStudios

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Photo: Muhammad Rafizeldi (MRafizeldi) / CC BY-SA 3.0, via Wikimedia Commons.

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This guide breaks down what actually changes when your domain and your website builder are bundled together versus kept separate, so you can make the call that fits how long you plan to stay with your current platform.

Quick Answer

For most small businesses, it’s better to register your domain with an independent registrar (like Namecheap or Cloudflare Registrar) and simply point it at your website builder using DNS records. It costs a little more setup time upfront but keeps you free to change hosts, builders, or email providers later without losing your domain or your search rankings.

What Actually Changes When They’re Bundled

Registering your domain directly through a website builder (Wix, Squarespace, Shopify, Weebly, etc.) is genuinely easier to set up: no DNS records to configure, no separate login to remember, and support can usually fix domain issues from the same dashboard as your site. But the company you buy from isn’t always the ICANN-accredited registrar of record, and it varies by platform and by domain extension. Wix is an ICANN-accredited registrar for .com and .net domains but acts as a reseller for most other extensions. Squarespace spreads its domains across several registrars of record, including its own Squarespace Domains entities and partner registrars such as Tucows and Key-Systems, depending on the extension. Shopify is a reseller: its domain registration agreement is between you and Tucows Domains Inc. (which runs the OpenSRS platform), so Tucows is the registrar of record even though you manage everything from your Shopify admin. Either way, day-to-day access to the domain lives inside that platform’s account system.

The tradeoff shows up when you want to leave. Some builders restrict how much you can customize DNS while your domain is registered through them — for example, limiting custom nameservers or third-party DNS services, which matters if you later want to use a CDN or security layer like Cloudflare in front of your site. You can typically still transfer the domain out eventually, but it may involve unlocking it, waiting out any post-registration hold period, and paying a transfer fee.

Bundled renewal pricing is also worth checking before you commit. Some platform-registered domains renew at standard market rates, but it’s common for builder-bundled domains to renew higher than what a dedicated low-cost registrar charges, since the builder isn’t competing purely on domain price — the value-add is the convenience.

Why Keeping Them Separate Is Usually Safer

Registering your domain independently — say, with Namecheap, GoDaddy, or Cloudflare Registrar — and then pointing its DNS at your website builder gives you the best of both: your site still works exactly the same for visitors, but you control the account that owns the domain itself. Cloudflare Registrar, for instance, sells domains at the wholesale price it pays the registry with no markup, which makes it one of the more transparent options if price is a factor.

The practical benefit is portability. If you outgrow your website builder, want to add a custom email provider (like Google Workspace or Microsoft 365), or need a CDN/security layer in front of your site, you just update DNS records — you’re not negotiating a domain transfer out of a platform that would rather you stayed. Your domain, email, and website can all point to different providers at once, which isn’t always possible when the builder controls the registration.

It also protects you if a website builder ever changes its policies, pricing, or shuts down a product line. Your domain — arguably the most valuable, hardest-to-replace asset of your online presence — stays under your control in a neutral account, independent of whatever happens with the site itself.

Setup for this route usually takes 10-15 minutes: register the domain with your chosen registrar, then add the domain in your website builder’s settings, which will give you specific A records, CNAME records, or nameservers to enter back at the registrar. Most builders (Wix, Squarespace, Shopify, WordPress hosts) have a documented walkthrough for exactly this.

Tips and Common Mistakes

Turn on domain privacy/WHOIS redaction if your registrar offers it — many now include it free, and it keeps your name, address, and phone number out of public WHOIS lookups.

Enable registrar lock and two-factor authentication on the account that holds your domain. Domain hijacking almost always starts with someone gaining access to the registrar login, not the DNS records.

Set your domain to auto-renew and keep the payment method and contact email current — an expired domain can go into a redemption period that’s expensive (often well beyond the normal renewal price) to recover from.

Before switching website builders, always change your domain’s DNS records first and confirm the new site loads correctly before canceling the old builder subscription — don’t let the old account lapse until the new one is verified live.

Don’t assume ‘transferable’ means ‘free.’ Moving a domain between registrars can involve a transfer fee (often bundled with a year of renewal) and typically requires the domain to be unlocked and past any post-registration or post-transfer hold period, which is commonly around 60 days under current ICANN rules.

Explore more: More web development guides.

Domain registration vs website builder FAQs

Can I use a domain I bought elsewhere with Wix, Squarespace, or Shopify?

Yes. All major website builders let you connect a domain registered anywhere else — you just add it in their domain settings and update a few DNS records (or nameservers) at your registrar to point traffic to the builder.

Is it more expensive to keep my domain separate from my website builder?

Not usually. Independent registrars are often the same price or cheaper than builder-bundled domains, especially at renewal. The main cost is a little extra setup time, not money.

What happens to my domain if I cancel my website builder subscription?

If you registered the domain independently, nothing happens to the domain itself — you keep it and can point it anywhere. If the builder registered it for you, you generally keep the domain too, but you’ll need to actively manage or transfer it since it lives in that platform’s (or its registrar partner’s) account system.

How long does a domain transfer between registrars take?

A standard transfer usually takes about 5-7 days once initiated, assuming the domain is unlocked, privacy is temporarily disabled if required, and it isn’t within a post-registration or post-transfer lock period (commonly around 60 days under current ICANN policy).

Build It With GTStudios

Need help with your website, app, or small-business tech? GTStudios builds web, apps, and software for small businesses. See how GTStudios can help.

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Photo: Japanese Occupation Government, Dutch East Indies / Public domain, via Wikimedia Commons.

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This guide breaks down how often to post, what happens to a post after it goes live, which post types matter most, and the mistakes that quietly waste the effort you’re already putting in.

Quick Answer

Post to your Google Business Profile at least once a week. Newer posts push older ones down in your profile’s post carousel, so a profile with no recent posts looks less active than one with something fresh at the top. If you can manage it, two to five posts a week is a stronger target, especially in competitive local categories like restaurants, home services, and healthcare.

How Often You Should Actually Post

Once a week is the floor, not the goal. A single weekly post keeps your profile from looking stale, but it’s the bare minimum for staying visible, not for standing out against competitors who post more often.

For most local businesses, two to three posts a week hits the sweet spot: enough to keep the profile active and recently updated without turning content creation into a daily chore. Businesses in crowded, high-competition categories (think dentists, contractors, restaurants, and law firms in a dense metro area) benefit from leaning toward three to five posts a week, since competitors in those spaces tend to post more frequently too.

Daily posting isn’t necessary for most businesses and isn’t inherently better. There’s no evidence that more posts directly boost rankings past a certain point. What matters is consistency and quality. A profile that posts three solid updates a week, every week, will outperform one that posts daily for a month and then goes quiet for two.

The most efficient approach is to batch your content. Sit down once a month or every couple of weeks, write and design a batch of posts covering promotions, new offerings, tips, behind-the-scenes updates, and reviews or testimonials, then space them out across the coming weeks. This keeps your cadence steady even during busy stretches when you wouldn’t otherwise have time to post.

Why Posting Frequency Matters for Visibility

Google Business Profile supports three main post types: Updates (also called “What’s New” posts) for general announcements, Offers for time-limited promotions, and Events for anything with a start and end date. Each can include a photo or video, a short description, and a call-to-action button such as Call, Book, Order Online, or Learn More.

Posts display in your profile in reverse-chronological order, so every new post you publish pushes older ones further down. According to Google’s help documentation, posts older than six months are archived unless a date range is set on them. Standard Update posts don’t disappear after a few days, but a profile that hasn’t posted anything new in weeks already looks inactive to a visitor long before that six-month mark, because nothing recent is showing at the top.

Offer and Event posts work differently: because they carry a date range, they stay live until the end date you set, so a two-week promotion or an upcoming event doesn’t need to be re-posted the way an Update post does.

Posting activity also feeds into the broader engagement and freshness picture alongside reviews, photos, and profile completeness. Posts on their own aren’t a confirmed ranking factor, but consistent activity is one of the things that separates an actively managed profile from a neglected one, and it directly shapes what a potential customer sees the moment they land on your listing.

Tips and Common Mistakes

Mix your post types instead of only posting generic updates. Rotate between promotions (Offers), announcements (Updates), and anything time-bound (Events) so your profile shows range, not just repetition.

Always add a photo or short video. Posts with visuals tend to get more attention than text-only posts, and a blurry stock photo or reused image does more harm than good. Use real photos of your business, staff, or product whenever you can.

Don’t let promotional posts expire silently. If you run an Offer post, make sure the deal is still valid through the end date you set, and take it down or update it if the promotion ends early.

Avoid posting and then disappearing for a month. A burst of five posts followed by 30 days of silence looks worse to customers than a steady one-per-week rhythm. Consistency matters more than volume in a single week.

Use a scheduling tool if remembering to post manually isn’t realistic. Several social media management platforms support scheduling Google Business Profile posts in advance, which makes it much easier to hit a weekly or twice-weekly cadence without logging in every time.

Explore more: More digital strategy guides for small businesses.

Google Business Profile posting frequency FAQs

What happens if I don’t post on my Google Business Profile at all?

Your listing still functions and can still rank, but it will look less active than competitors who post regularly. Reviews and complete business information still matter more overall, but consistent posting is one more way to show customers your business is active.

Do Google Business Profile posts expire?

According to Google’s help documentation, posts older than six months are archived unless a date range is set. Update posts get pushed down as you publish newer ones and are archived after about six months, while Offer and Event posts stay live until the end date you set.

Is there such a thing as posting too often on Google Business Profile?

There’s no documented penalty for posting frequently. The bigger risk is quality dropping as frequency goes up. A handful of well-made weekly posts beats a flood of rushed, text-only ones.

Do Google Business Profile posts directly improve local search rankings?

Posts aren’t a confirmed standalone ranking factor, but they contribute to overall profile activity and engagement, which sits alongside reviews, photos, and profile completeness.

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The post How Often to Post on Google Business Profile to Stay Visible appeared first on GTStudios.

This guide walks through what to do next: how to size up the competition, find the gaps they leave open, narrow your audience, validate before you write code, and recognize the few cases where walking away really is the smart call.

Quick Answer

Don’t abandon the idea. Study the existing app, especially its lower-rated reviews, to find what users are missing. Then pick a specific audience or problem the competitor serves poorly, test demand with real users, and only build once you can explain clearly why someone would switch to you.

Step-by-Step: What to Do When a Competitor Already Exists

Step 1: Treat the competitor as market proof. An existing app means the problem is real and people are already spending time or money on it. Many well-known products were not first to market. They won by executing better or serving people the early players overlooked. Silence in a market is often a bigger warning sign than competition.

Step 2: Map the landscape. Search the Apple App Store, Google Play, and the web for direct competitors (same solution, same audience) and indirect ones (spreadsheets, generic tools, or manual workarounds). Note pricing model, platforms supported, core features, and how each one describes itself. Paid tools such as Sensor Tower or AppTweak can add download and keyword data, but browsing the stores yourself is free and often enough at this stage.

Step 3: Mine the reviews. Read the two- and three-star reviews of each competitor. Complaints that keep recurring, and features users keep asking for, point at real gaps. Tag each one as a missing feature, a usability problem, a pricing complaint, or a platform gap. Tools like Appbot can automate collection, but a spreadsheet works for a handful of apps.

Step 4: Build a simple feature gap grid. List features down the side and competitors across the top, and mark each cell as fully supported, partial, or missing. Patterns show up quickly. Look for a column of gaps that matches a specific group of frustrated users.

Step 5: Choose your wedge. Decide how you will win. Common wedges include a narrower audience (for example, one profession or hobby instead of everyone), a simpler experience, a different pricing model, a neglected platform, a language or region the incumbent ignores, or a better integration with tools your audience already uses. Features alone are a weak wedge because a larger competitor can copy them. A niche community and a distribution channel are much harder to copy.

Step 6: Validate before you build. Talk to people who use the competitor today. Ask what frustrates them and what they would need to switch. Then test demand cheaply with a landing page, a waitlist, a clickable prototype, or a manual version of the service. If people will not sign up or commit to a pilot, that tells you something valuable before you spend on development.

When a Competitor Should Make You Rethink

Competition is not always a green light. Reconsider or pivot if a dominant, well-loved app already serves your audience well, you cannot identify any underserved segment, and you have no distribution advantage such as an existing audience, partnerships, or community access. When all three are true, head-on competition is expensive and slow.

Also watch for the opposite trap: a crowded market with no clear revenue. If none of the existing apps appear to make money and users show no willingness to pay, the issue may be the business model rather than execution.

If you do pivot, you don’t have to start over. You can often keep your research and switch to an adjacent audience, a complementary tool that plugs into the incumbent, or a different platform.

Tips and Common Mistakes

Don’t say ‘we’re just better.’ Vague claims don’t move users. Write a one-sentence positioning statement: ‘Unlike X, our app is built for Y, so Z.’ If you can’t finish it, keep researching.

Don’t copy feature-for-feature. Matching a mature product’s long feature list means competing on its strongest ground. Launch with a smaller, sharper core that solves one painful problem exceptionally well.

Don’t ignore switching costs. People stay with apps that hold their data and habits. Offer easy import, a clear reason to switch, and a fast first-use experience.

Don’t skip distribution planning. Decide early how your target users will find you, whether through app store search, a niche community, content, or partnerships. A good product nobody sees still fails.

Do keep watching competitors. Recheck reviews and update notes every few months, since rivals change pricing and features, and their new complaints can be your next opportunity.

Explore more: More App Development guides.

App idea competitor strategy FAQs

Is it bad if my app idea already exists?

Not usually. An existing competitor suggests the problem is real and that people are willing to use or pay for a solution. The real question is whether you can serve a specific group better than the current options do.

How do I find out what competitors are doing wrong?

Read their two- and three-star app store reviews, support forums, and social media mentions. Look for repeated complaints and feature requests, then group them into missing features, usability issues, pricing, and platform gaps.

Should I still build my app if a big company already has a similar one?

Possibly, if you focus on a niche the big company underserves, offer a clearly different experience or price, or have a distribution advantage. If you have none of those, consider pivoting to a complementary or adjacent idea.

Can I copy a competitor’s features?

Matching a few essential features is fine, since users expect them. But copying everything puts you in direct competition on the incumbent’s strongest ground. Lead with a smaller feature set that solves one specific problem better.

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Photo: Thamizhpparithi Maari / CC BY-SA 4.0, via Wikimedia Commons.

The post What to Do If Your App Idea Already Exists as a Competitor appeared first on GTStudios.

This guide covers why the old site should stay up, where to build the new one, how to keep it out of Google, and how to switch over with redirects, so your traffic and rankings survive the launch.

Quick Answer

Yes. Keep your old website live and fully working while you build the new one on a separate, private staging site or a temporary URL. When the new site is ready, swap it in and set up 301 redirects from every old URL to its closest new equivalent. Only take the old site down after the switch, and keep a backup of it.

Why You Should Keep the Old Site Live

Your current site is probably still doing work: ranking in search, collecting leads, answering customer questions, and holding backlinks from other sites. Taking it offline, or replacing it with a placeholder, stops all of that and signals to search engines that your pages are gone. Recovering rankings afterwards can be slow and is never guaranteed.

Building in the open is also risky. A half-finished site can confuse visitors and give a poor first impression. Working privately lets you take the time to get the design, content and structure right before anyone sees it.

Step-by-Step: Build the New Site Without Disrupting the Old One

Step 1: Inventory the old site. Before you touch anything, crawl or export a list of every URL, and note which pages get traffic, bring in leads or have links pointing to them. You can pull this from Google Search Console, your analytics and a crawler such as Screaming Frog. This list becomes your redirect map later.

Step 2: Build on staging. Use a staging environment or a temporary subdomain such as new.yourdomain.com, or a separate development URL from your host or website builder. Many managed WordPress hosts offer one-click staging. Your old site keeps running on the main domain the whole time.

Step 3: Keep the staging site out of Google. Put it behind password protection (HTTP authentication) or an IP restriction, since that is the most reliable option. Add a noindex tag as a backup. Don’t rely on robots.txt alone: a robots.txt block stops crawling but can still leave a URL indexed if other sites link to it, and it also stops Google from ever seeing a noindex tag on the page. If the staging site is public and indexed, it can compete with your real site through duplicate content.

Step 4: Recreate what matters. Carry over the pages that rank and convert, and keep their titles, headings and content quality at least as strong. Google notes that if you redesign content and URL structure at the same time as a move, you should expect some traffic fluctuation while it reassesses your pages, so change only what you need to. Where you can, keep the same URLs.

Step 5: Freeze changes and test. Once the new site is nearly done, pause major edits on the old one (or keep a log so you can copy them over). Then test forms, checkout, tracking codes, mobile layout, page speed and every redirect on staging.

Launch Day: Switching Over Safely

Remove the password protection and every noindex tag from the new site. Forgetting these is one of the most common launch mistakes, and it can quietly remove your pages from search. Google advises keeping a list of the URLs where you added noindex rules so you can undo them at launch.

Then point the domain at the new site (or copy it to the live server) and turn on your 301 redirects. Send each old URL to its closest equivalent page, not just the homepage, and avoid chains where one redirect leads to another. Submit your new sitemap in Google Search Console and check the Pages and crawl-error reports over the following days.

Keep the redirects in place for as long as possible. Google’s guidance is generally at least a year. Also keep a full backup of the old site, files and database, in case you need to restore or refer back to something.

Tips / Common Mistakes

Don’t put up a “under construction” page over your live site. Build elsewhere and swap when ready. Don’t launch on a Friday afternoon, because you want time to catch problems while you’re available to fix them. Don’t redirect everything to the homepage; that is treated as a poor match and frustrates visitors. Don’t forget email, DNS and SSL: if you’re changing hosts, check that your email records and HTTPS certificate carry across.

If you’re moving to a new domain as well, that’s a bigger job. Use Search Console’s Change of Address tool once redirects are working, and expect to monitor closely for weeks. If your budget or timeline is tight, get help from a developer who has done migrations before; a mistake here is far more expensive than the fee.

Explore more: More web development guides for small businesses.

Keeping your old website live during a rebuild FAQs

Can I take my old website down while I build the new one?

You can, but it’s rarely a good idea. Taking the site offline stops leads and search traffic, and search engines may drop your pages. Build the new site on a private staging URL and keep the old one live until the switch.

Will a staging site hurt my SEO?

Only if it gets indexed. A public staging copy can create duplicate content and compete with your live site. Protect it with a password or IP restriction and add noindex as a backup, then remove both at launch.

How long should I keep 301 redirects after launching a new site?

As long as possible. Google generally recommends at least one year so it can transfer signals to the new URLs, and keeping them longer helps visitors with old bookmarks and links.

Do I need to keep the old site online after the new one launches?

Not on the same address, since the new site replaces it. But keep a complete backup, and keep redirects from the old URLs pointing to the new pages.

Build It With GTStudios

Need help with your website, app, or small-business tech? GTStudios builds web, apps, and software for small businesses. See how GTStudios can help.

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The post Should You Keep Your Old Website Live While Building a New One? appeared first on GTStudios.

This guide walks through exactly what happens to your old page URLs during a redesign, why a redirect plan matters more than almost any other step in the process, and how to carry your SEO equity over to the new site instead of starting from zero.

Quick Answer

When you redesign a website, any old URL that changes or disappears needs a 301 redirect pointing to its closest equivalent on the new site. Skipping this breaks inbound links, returns 404 errors to visitors and search engines, and can cause a sharp drop in search rankings and traffic. A redirect map — a spreadsheet pairing every old URL with its new destination — is the single most important deliverable in a redesign project.

Why Old URLs Break During a Redesign

Redesigns often change more than the look of a site. New content management systems, updated navigation structures, and cleaner URL formats (dropping dates, category folders, or file extensions like .html) are common goals — but each of those changes can alter a page’s web address, even if the content itself barely changes.

When the old address stops existing and nothing takes its place, the server returns a 404 ‘page not found’ error. Anyone who clicks a bookmark, an old link from another site, or a link from Google’s search results lands on a dead page instead of your content.

Search engines treat this the same way people do: if a page they had indexed and ranked no longer resolves, they eventually drop it from the index. Any ranking, backlink value, and organic traffic that page had earned starts to disappear, and it doesn’t automatically transfer to the new page at a different address just because the content is similar.

How to Preserve Rankings and Traffic With Redirects

The fix is a 301 redirect, which tells browsers and search engines ‘this page has permanently moved here’ and sends both to the new URL automatically. Google has confirmed that a clean 301 redirect passes along the ranking value of the original page to its destination, so when it’s done correctly you generally keep the SEO benefit you already earned rather than rebuilding it from scratch.

Start by exporting a full list of your current site’s URLs before the redesign goes live — pull this from your CMS, an XML sitemap, Google Search Console’s page index report, or a crawling tool like Screaming Frog. This is your baseline.

Next, build a redirect map: a simple spreadsheet with one column for every old URL and a second column for the new URL it should point to. Match each old page to the new page covering the same topic as closely as possible — a blog post about ‘tomato planting tips’ should redirect to its closest replacement, not to your homepage.

Avoid the temptation to redirect everything to the homepage as a shortcut. Search engines and users alike treat a mass homepage redirect as a weak, often irrelevant match, and it undermines the value the 301 is supposed to preserve. If a page genuinely has no equivalent on the new site, it’s better to let it return a proper 404 or redirect it to the nearest relevant category or hub page.

Once the new site launches, implement the redirects at the server or CMS level (most modern platforms, including WordPress with plugins like Redirection, and hosts with .htaccess or nginx config access, support this natively) and test a sample of old URLs to confirm each one lands correctly, in a single hop, rather than bouncing through several redirects in a row.

After launch, resubmit your new XML sitemap in Google Search Console, watch the Pages and Performance reports for crawl errors or sudden ranking drops, and keep the redirect map in place for generally at least a year — Google has said this is roughly how long it takes to fully transfer signals to the new URLs, since old backlinks and bookmarks from around the web can keep sending traffic to legacy URLs long after launch.

Tips and Common Mistakes

Map every URL, not just your top pages. Old blog posts, category pages, and even outdated landing pages often carry backlinks and long-tail traffic you won’t notice missing until it’s gone.

Watch for redirect chains, where an old URL redirects to another redirect instead of the final destination. Each extra hop adds load time and can dilute the value passed along, so point every old URL straight to its final new address.

Don’t redirect unrelated pages to each other just to avoid a 404. A relevant 404 page with helpful navigation is better for users and search engines than a misleading redirect to unrelated content.

Check your robots.txt and meta robots tags after launch — it’s common for a staging site’s ‘noindex’ settings to accidentally carry over to production, which can quietly remove your entire site from search results.

Set up 301s, not 302s, for permanent changes. A 302 redirect signals ‘temporary,’ so search engines may keep the old URL indexed instead of transferring value to the new one.

Explore more: more web development guides.

URL redirects during a website redesign FAQs

Do I lose my Google ranking if I change my URLs during a redesign?

Not if you redirect properly. A correctly implemented 301 redirect from each old URL to its closest new equivalent generally preserves the ranking value, though it’s normal to see some short-term fluctuation while search engines recrawl and reindex the new URLs.

What’s the difference between a 301 and a 302 redirect?

A 301 redirect tells browsers and search engines the move is permanent and passes along the original page’s ranking value. A 302 signals a temporary move, so search engines are less likely to transfer that value to the new URL — use 301s for a permanent redesign.

How long should I keep old redirects active after a redesign?

Google recommends keeping redirects in place for as long as possible, generally at least one year, to give it time to recrawl your site and transfer signals like links and rankings to the new URLs. Backlinks from other sites and old bookmarks don’t update themselves, so keeping redirects active even longer for high-value pages is a good idea.

What happens if I don’t create any redirects at all?

Every changed or removed URL will return a 404 error to anyone who visits it, including search engines. Over time, those pages drop out of the search index, any rankings and backlink value they had is lost, and visitors following old links or bookmarks hit dead ends.

Build It With GTStudios

Need help with your website, app, or small-business tech? GTStudios builds web, apps, and software for small businesses. See how GTStudios can help.

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The post What Happens to Old Page URLs When You Redesign a Site appeared first on GTStudios.

Here’s this week’s GTStudios roundup — 13 items across Web & Design, Small Business Tech, AI for Business, Marketing & SEO.

Every story links to its original source.

The TLDR

• Web & Design: Stop Treating CSS Container Queries Like Traditional Media Queries
• Small Business Tech: Salesforce and AWS Unveil New AI Integrations to Enhance Business Workflows
• AI for Business: Researchers used Anthropic’s Claude to hack into OpenAI
• Marketing & SEO: Google Chrome launches new metrics to measure ad-heavy websites

Web & Design

Stop Treating CSS Container Queries Like Traditional Media Queries

Despite broad browser support, container queries remain surprisingly underused and frequently misunderstood. Let’s look at how they differ from media queries, when to reach for each, and how container queries help… Smashing Magazine

Small Business Tech

Salesforce and AWS Unveil New AI Integrations to Enhance Business Workflows

Discover how Salesforce and AWS are revolutionizing business workflows with their latest AI integrations. Explore the benefits and features that enhance productivity and streamline operations for modern enterprises. Small Business Trends

Lenovo Unveils AI-Powered Security Model, Enhancing Cyber Defense Efficiency

Discover how Lenovo's new AI-powered security model is revolutionizing cyber defense efficiency, offering advanced protection and streamlined operations for businesses. Small Business Trends

AI for Business

Researchers used Anthropic’s Claude to hack into OpenAI

Security researchers used Anthropic’s Claude to exploit vulnerabilities in OpenAI’s systems, taking over employee accounts and gaining access to an internal code repository before reporting the flaws. TechCrunch AI

Nscale’s IPO will test Wall Street’s appetite for concentrated AI bets once again

The British AI data center developer depends on tech giants Microsoft and Anthropic for most of its revenue. TechCrunch AI

Marketing & SEO

Google Chrome launches new metrics to measure ad-heavy websites

Chrome’s new ad metrics give advertisers more visibility into ad clutter, page quality and inventory value. Search Engine Land

IAB sets new standards for agentic buying and measurement

New frameworks aim to standardize how AI agents handle media proposals and how companies structure contracts for advertising measurement. MarTech

How to build a marketing team with AI coworkers

Before adding AI agents to the team, marketers need to decide what they can do alone, what needs review, and who remains accountable. MarTech

From the blog this week

Best Time-Off Request Tools for Small Teams in 2026

New on the site — Read the post

Holiday Hours on Google Business Profile Without Losing Rank

New on the site — Read the post

How to Set Up a Digital Punch Card Loyalty System

New on the site — Read the post

Freelancer vs Agency vs Dev Studio: Who Builds Your App?

New on the site — Read the post

How to Handle Fake Negative Reviews From Competitors

New on the site — Read the post

Build It With GTStudios

Need help with your website, app, or small-business tech? GTStudios builds web, apps, and software for small businesses. See how GTStudios can help.

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Photo by Scott Webb on Pexels.

The post CSS Container Queries · Salesforce AWS AI · Claude Hacked OpenAI appeared first on GTStudios.